If you launch an e-commerce website or shop, the quality or Importance of product images is crucial. It’s not just about image quality but also about selecting the right images, adding relevant visuals, and avoiding excessive images. In this blog post, we’ll discuss how product images impact conversions and how high-quality visuals can boost sales.
When a new visitor explores your shop, poor-quality images or weak branding can create a negative impression. On the other hand, high-quality images not only enhance sales but also attract more customers.
Today, we will explore why high-quality product images matter, their impact on sales, and how to capture them effectively. We all also know the best tools for image enhancement and editing, along with that common mistakes while publishing your high quality products images.
Why Are High-Quality Product Images Important?
There can be many reasons why high-quality images Importance of product images, such as creating a strong first impression, building the trust and value of your brand, and establishing customer confidence. Without trust, no one is going to buy your product. All these factors contribute to the importance of high-quality product images. Let us delve into these in detail.
- How the Customer First Impression Depends on the Image: If a customer is searching for a particular product and multiple products are visible, having a unique and different image for your product can make a strong first impression. This can lead to your product getting clicks, and if your product is better, those clicks can convert into conversions. In such a case, a high-quality image will increase the impression and attraction of your customers.
- Product Image Enhance Credibility and Brand Value: A high-quality product image enhances your brand’s credibility and value. It helps to build trust with your new or old one customers, making them more likely to stay connected and maintain that trust, which is beneficial for your brand.
Impact Of Product Images on Sales
If you add your shop on any particular platform like Amazon, Flipkart, or any shopping platform, the quality of your image and the image of your product helps in converting clicks into conversions. This, in turn, increases your sales. So, when adding your product to any platform, the quality of your product image is crucial. Every edited part of the image and the information declared about your product in the image are important. We will delve into detail on how your product image impacts sales.
Effect of High Quality Image on Conversion Rate
No doubt, in today’s time, everyone lists high-quality images of their products. However, the key is the kind of input you make inside the image of your product. What kind of editing do you do, or what kind of list or text adding do you perform in that particular image so that your product looks different and real from other products? Along with that, if you keep including the details of your product inside the image, it will increase the conversion rate of your product.
Role of the Image on Big Platforms like Amazon, Flipkart Shopify and Messho
When you add any particular product on platforms like Amazon, Flipkart, Shopify, and Meesho, even a slight lack in the image quality reduces the likelihood of your product being converted into sales. It is possible but not very likely. So, especially when you list your product on a big platform, you should ensure that the quality of the images does not decrease. The images should be of high quality, and the useful parts of your product should be highlighted. Mention the benefits of your products in the images so that people can scroll through the images and see the features of your product.
Also Read This: Small Business Website Mistake
How to Take High-Quality Product Images?
We’ve covered the importance of image quality. Now, let’s learn how to take high-quality product photos.
- Use Of The Right Camera And Lighting: Use a good camera for your product photos. Ensure the lighting is adequate.
- Choose Best Angle And Background: Capture your product from a good angle. Remove any unnecessary elements or colors from the background. Ensure the background is proper and uncluttered.
- Mobile vs DSLR – Which is Better?: Many phones now take photos like DSLRs. Use either a phone or a DSLR based on availability.
Best Tools and Software for Product Image Editing
You can now use different software and mobile applications for editing your product images and make your product images even better by editing.
For Images editing tools ( Adobe Photoshop, Canva, Snapseed etc).
Removing products background tools ( Remove.bg use background remove tools inside editing application)
Choose the best format of your images like PNG, JPEG and WEBP format.
Common Mistakes In Product Photography
When photographing your product, avoid common mistakes. Ensure the lighting doesn’t degrade photo quality. Keep only the intended background. Remove any unnecessary objects. Set the lighting and angles correctly to avoid these issues.
Conclusion
When listing your shop or product on any platform, high-quality images are crucial. They can turn impressions into conversions. Ensuring your product’s quality is essential. I’ve explained how to achieve and maintain image quality. Also, which image editing tools to use, and other key points. If you encounter issues with product images or editing, feel free to comment.